Successful examples include the complete redefinition of commercial entertainment spaces, developing strategies that deal with differing budget scales. From importing unique design objects and bespoke crafted features from overseas artists to simple yet elegant refurbishment of second-hand available found objects, any manner of influence can be used directly or modified according to the design concept.
Kristina collaborates with architects and designers to formulate directions that have resulted in significant shifts in the interior space planning, opening up opportunities for increased product, branding, and service visibility in retail environments. Increasing marketing potential, and occupant or user journeys that result in greater engagement, interaction, and reaction to the environment are always core principles leading any commercial space design.
Kristina’s implicit understanding of the energy of a place allows for commercial strategies to be evolved at an early stage that will work with the energy to meet objectives. In this way, Kristina works to offset the potential for future risk based on inappropriate early design choices. Simply following a given corporate branding mandate may not be an effective solution for all interior spaces, and the flexibility to consider what may be appropriate to the specific energy of a space is a mature direction that many companies have started to adopt in their retail planning so that spaces can be tailored to retain individuality, and propose something unique to the consumer purchase process in each location.